How politicians and public figures are shaping the German language
Terms such as 'Zeitenwende' (turning point), 'Brandmauer' (firewall) and 'Klimakleber' (climate sticker) are shaping our language like never before, as we repeatedly encounter them in the media. Neutral terms can take on an exclusive meaning when used in an emotionally charged context. In our blog post, we examine these buzzwords in the media as well as their impact, because the battle for attention in digital media is also a so-called 'semantic battle'.
